Introducing further advertising restrictions of products high in fat, sugar and salt (HFSS) on TV and online

Closed 10 Jun 2019

Opened 18 Mar 2019


Childhood obesity is one of the most pressing public health challenges that we face. 

As part of Childhood Obesity: a plan for action, chapter 2 the Government set a national ambition to halve childhood obesity by 2030 and significantly reduce the gap in obesity between children from the most and least deprived areas.

To deliver this we must ultimately reduce the number of calories our children are consuming. 

The factors that influence obesity are complex and there is no single solution. However, Government is concerned that despite existing restrictions, children see a significant level of HFSS adverts through the media they engage with the most and that this can shape their food preferences and choices and, over time, lead to obesity. 

Therefore the Government is consulting on options across broadcast and online media in order to reduce children's exposure to HFSS advertising

Note added 12 April 2019

Several of the questions in this consultation have been amended to correct errors. See the corrections document on GOV.UK for details of which questions have been amended.

What Happens Next

This consultation is now closed. We are considering the repsonses and Government will publish its repsonse in due course on GOV.UK


  • Academic/ Professional institution
  • Trade union
  • Royal Colleges
  • Members of the public
  • Retailers
  • Suppliers
  • Public Health Organisations


  • Children's health and development
  • Obesity
  • Public health
  • Prevention